Article 07: From Advantage to Income — The Label Positioning Method#

Hook#

Here’s a hard truth: The more specific your label, the easier you make money.

“Marketing consultant” = $50/hour, competing with everyone.
“Email marketing specialist for e-commerce brands” = $200/hour, limited competition.

Precision isn’t limiting. It’s profitable.

Story: How I Went from 10 Labels to 3 (And Doubled My Income)#

When I started, my LinkedIn headline read:

Ten labels. Zero clarity. And my income reflected it — inconsistent, low-paying, exhausting.

Clients didn’t know what I did. I didn’t know what I did. I was a “jack of all trades, master of none.”

Then I did the advantage inventory (like you just did). I discovered my real edge: helping B2B companies turn their expertise into content systems.

So I simplified to three labels:

Content Systems Architect
B2B Thought Leadership Coach
Executive Ghostwriter

One of my students, David, used the same method. He went from “fitness coach” to “posture correction specialist for remote workers.” His income went from $2K/month to $12K/month in 8 months. Same skills. Different positioning.

Here’s how to turn your advantage inventory into money-making labels:

Step 1: The Intersection Method#

Your ideal label lives at the intersection of three circles:

        Skills
         /    \
        /      \
   Resources —— Interests

What am I good at? (Skills)
What do I have access to? (Resources)
What do I enjoy? (Interests)
Skills: Writing, research, simplifying complex topics
Resources: 10 years in finance, CFA certification, industry network
Interests: Teaching beginners, personal finance, investing

Step 2: Market Validation#

Before committing, validate demand:

Google your potential label. Are there competitors? (Good sign = market exists)
Check Udemy, Coursera, Coach directories. Are people paying for this?
Search Reddit, Quora, Facebook groups. Are people asking questions?
No competition? Could be blue ocean… or no market.
Moderate competition? Healthy market.
Heavy competition? Differentiate further.
Are there existing products/courses/services?
What price points do you see?
Can you identify 3+ people making money in this space?

Step 3: Narrow to Three Core Labels#

From your advantage inventory, extract candidate labels (aim for 10). Then filter:

❌ “Business coach”
✅ “Operations systems coach for 7-figure service businesses”
❌ “Social media manager”
✅ “LinkedIn content strategist for B2B founders”
❌ “Wellness enthusiast”
✅ “Stress management coach for corporate executives”

Specific enough to stand out
Broad enough to have market demand
Aligned with your genuine advantages

Step 4: Create Your Label Positioning Statement#

For each label, write one clear sentence:

“I help e-commerce founders reduce cart abandonment by 30% through email sequence optimization.”
“I help remote workers eliminate back pain through posture correction and ergonomic coaching.”
“I help first-time authors publish their business book in 90 days through my done-with-you system.”

One-Liner#

“The more specific your label, the less competition you have. The less competition, the higher your rates.”

“Positioning isn’t about limiting yourself. It’s about focusing your advantage where it matters most.”

Call to Action#

Candidate Labels (20 minutes): From your advantage inventory, extract 10 potential labels. Don’t filter yet — just list them.
Market Validation (20 minutes): For each label, do a 5-minute search:
- Google search
- Check one platform (Udemy/Coach directory)
- Look for 3+ competitors or customers
Eliminate labels with no market evidence.
Final Three (15 minutes): Choose your top 3 labels. For each, write a positioning statement using the formula above.
External Validation (Bonus): Send your positioning statements to 2-3 friends or potential clients. Ask: “Does this make sense? Would you know what I do?”

Your label is your promise. Make it count.